About Baseline
Your Trusted IT Solutions Partner Since 2005
Our Story
Baseline Computer Trading PLC was established in 2005 in Addis Ababa, Ethiopia. We are a solution-driven IT company specializing in network equipment supply and installation, banking equipment support, software solutions, surveillance systems, biometric solutions, GPS solutions, heavy-duty UPS supply and support, data center solutions, IT security services, and other related business sectors.
With an extreme focus on using technology to better reach and service our customers, and to streamline processes, we have become one of the most efficient companies in our industry. This efficiency has given us an edge above the competition and allows us to move further into new market segments.
In recent years, there has been tremendous growth in providing networking, banking, and data center solutions in the country, and Baseline was established to provide consumers with more buying options that suit their technology and electronics needs, as well as their budget.
Our Key Services
Explore a few of the core services we offer to empower your business with technology.
Network Equipment
- • Servers
- • Routers
- • Switches
Banking Equipment
- • Passbook Printers
- • Check Scanners
Software Solutions
- • Microsoft Products
- • Antivirus Software
Home Automation
- • Smart Home Monitors
- • Video Door Entry
Our Products
Explore our comprehensive range of high-quality products designed to meet your technology needs.
Business Values
In everything we do and in every business decision we make, we are driven by the following core business values:
Honesty
We engage with our customers in open and honest communication at all times, providing reliable information and ensuring transparency.
Teamwork
We value every member of our team and acknowledge that we can perform better and serve our customers more efficiently when we work together cohesively.
Customer Satisfaction
We aspire to develop with our customers a mutually beneficial relationship that extends beyond our products and services.
Integrity
We conduct our business with high regard for proper business ethics and perform our tasks to the best of our abilities.
Accountability
We take responsibility for all our actions; we set clear and achievable goals and consistently measure our results to improve our business operations.
Our Distinguished Clients
Since its establishment, Baseline has achieved immense success in its activities. During its period of operation, it has acquired different customers who willingly testify to the efficiency of our supply and after-sales service.
Government Institutions
Banking Sector
Other Organizations
Why Choose Baseline?
20+ Years of Excellence
With over 20 years of experience in the IT industry, we have built a solid reputation for reliability and expertise.
Expert Technical Team
Our highly skilled professionals are certified experts in their respective fields, ensuring top quality service delivery.
Customer-Focused Approach
We prioritize customer satisfaction by understanding your unique needs and providing tailored solutions.