About Baseline
Your Trusted IT Solutions Partner Since 2005
Our Story
Baseline Computer Trading PLC was established in 2005 in Addis Ababa, Ethiopia. We are a solution-driven IT company specializing in network equipment supply and installation, banking equipment support, software solutions, surveillance systems, biometric solutions, GPS solutions, heavy-duty UPS supply and support, data center solutions, IT security services, and other related business sectors.
With an extreme focus on using technology to better reach and service our customers, and to streamline processes, we have become one of the most efficient companies in our industry. This efficiency has given us an edge above the competition and allows us to move further into new market segments.
In recent years, there has been tremendous growth in providing networking, banking, and data center solutions in the country, and Baseline was established to provide consumers with more buying options that suit their technology and electronics needs, as well as their budget.
Our Mission
To provide innovative, reliable, and cost-effective IT solutions that empower businesses and organizations to achieve their goals through cutting-edge technology and exceptional service delivery.
Deliver innovative technology solutions tailored to client needs
Build long-term partnerships with our clients through exceptional service
Continuously improve and adapt to emerging technologies
Our Vision
To be the leading IT solutions provider in Ethiopia, recognized for our excellence in technology innovation, customer satisfaction, and contribution to the digital transformation of businesses and institutions.
Vision 2030
- Market leader in Ethiopian IT solutions sector
- Trusted partner for digital transformation initiatives
- Recognized for innovation and technological excellence
- Expanding presence across East Africa